Functions and Institutions: The Roots and the Future of Marketing Channels

Journal of Marketing Channels

Volumn 20, Issue 3-4, 2013, Pages 191-203

  Rosenbloom, Bert ^a  

^a DREXEL UNIVERSITY   (United States)

Author keywords

functions of marketing; institutions of marketing; marketing channels; marketing history; online retailing; product flows; retailing

Indexed keywords

EID: 84880587620     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/1046669X.2013.803423     Document Type: Article

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