The service revolution and its marketing implications: Service logic vs service-dominant logic

Managing Service Quality

Volumn 24, Issue 3, 2014, Pages 206-229

  Grönroos, Christian ^a   Gummerus, Johanna ^a  

^a HANKEN SCHOOL OF ECONOMICS   (Finland)

Author keywords

Beyond offering value propositions; Customer centricity; Reinventing marketing; Service logic; Service dominant logic; Value co creation; Value creation

Indexed keywords

EID: 84898947978     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/MSQ-03-2014-0042     Document Type: Article

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