Market functions and market evolution

Journal of Marketing

Volumn 63, Issue SUPPL., 1999, Pages 61-63

  Buzzell, Robert D ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0033423679     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252101     Document Type: Article

References (4)

1. Bartels, Robert (1962), The Development of Marketing Thought. Homewood, IL: Richard D. Irwin.
2. Oxford English Dictionary (1971). Oxford: Oxford University Press
3. Parker-Pope, Tara (1999), "Stopping Diaper Leaks Can Be Nasty Business, P&G Shows Its Rivals," The Wall Street Journal, (April 8), 1
4. Rayport, Jeffrey and John J. Sviokla (1994), "Managing in the Marketspace," Harvard Business Review, 72 (November/December), 141-50.