“Following the yellow brick road” – young adults’ experiences of the information super-highway

Qualitative Market Research: An International Journal

Volumn 6, Issue 1, 2003, Pages 48-57

  Grant, Ian C ^a   Waite, Kathryn ^a  

^a UNIVERSITY OF EDINBURGH   (United Kingdom)

Author keywords

Consumer behaviour; Internet; Lifestyles; Marketing communications; United Kingdom; Young people

Indexed keywords

EID: 84993030323     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750310457375     Document Type: Review

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