A fine wine instrument - An alternative for segmenting the australian wine market

International Journal of Wine Business Research

Volumn 27, Issue 3, 2015, Pages 182-202

  Johnson, Trent E ^a   Bastian, Susan E P ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Australia; Consumer behaviour; Market segmentation; Scale development testing; Survey research; Wines

Indexed keywords

EID: 84937932553     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/IJWBR-04-2014-0020     Document Type: Article

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