How strong and generalisable is the Generation Y effect? A crosscultural study for wine

International Journal of Wine Business Research

Volumn 23, Issue 2, 2011, Pages 125-144

  Mueller, Simone ^a   Remaud, Hervé ^a   Chabin, Yann ^b  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b MONTPELLIER BUSINESS SCHOOL   (France)

Author keywords

Cross cultural; Europe; Generation Y; North America; Values; Wine; Young consumers

Indexed keywords

EID: 84986149576     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061111142990     Document Type: Article

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