Product involvement, brand loyalty, and country-of-origin brand preferences of Japanese wine consumers

Journal of Wine Research

Volumn 24, Issue 1, 2013, Pages 38-58

  Bruwer, Johan ^a   Buller, Courtney ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

COO brand loyalty; country of origin; involvement; Japan; segmentation; wine

Indexed keywords

EID: 84874155309     PISSN: 09571264     EISSN: 14699672     Source Type: Journal    
DOI: 10.1080/09571264.2012.717221     Document Type: Article

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