Wine product involvement and consumers' BYOB behaviour in the South Australian onpremise market

Asia Pacific Journal of Marketing and Logistics

Volumn 24, Issue 3, 2012, Pages 461-481

  Bruwer, Johan ^a   Huang, Jieshan ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Australia; Bring your own bottle; BYOB; Consumer behaviour; Involvement; On premise; Restaurant; Risk reduction, Wines

Indexed keywords

EID: 84886995134     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851211237911     Document Type: Article

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