Region of origin as choice factor: wine knowledge and wine tourism involvement influence

International Journal of Wine Business Research

Volumn 22, Issue 4, 2010, Pages 362-385

  Famularo, Biagio ^a   Bruwer, Johan ^a   li, Elton ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Australia; Brands; Consumer behaviour; Marketing strategy; Tourism; Wines

Indexed keywords

EID: 84986163949     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511061011092410     Document Type: Article

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