Region of origin and its importance among choice factors in the wine-buying decision making of consumers

International Journal of Wine Business Research

Volumn 21, Issue 3, 2009, Pages 212-234

  McCutcheon, Emily ^a   Bruwer, Johan ^a   li, Elton ^a  

^a UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Australia; Brands; Consumer behaviour; Country of origin; Decision making; Wines

Indexed keywords

EID: 84986021443     PISSN: 17511062     EISSN: 17511070     Source Type: Journal    
DOI: 10.1108/17511060910985953     Document Type: Article

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