Functional magnetic resonance imaging in consumer research: A review and application

Psychology and Marketing

Volumn 28, Issue 6, 2011, Pages 608-637

  Reimann, Martin ^a   Schilke, Oliver ^b   Weber, Bernd ^c   Neuhaus, Carolin ^c   Zaichkowsky, Judith ^d  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c UNIVERSITY OF BONN   (Germany)

^d Department of International Economics and Management   (Denmark)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79955537531     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20403     Document Type: Article

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