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Journal of Business Research

Volumn 62, Issue 1, 2009, Pages 39-49

Conceptual blending in advertising

(3) Joy, Annamma a Sherry Jr , John F b Deschenes, Jonathan a,c

a Canada (Canada)

b UNIVERSITY OF NOTRE DAME (United States)

c HEC MONTRÉAL (Canada)

Author keywords

Advertising rhetoric; Cognition; Conceptual blending; Conceptual metaphor theory; Double scope networks; Mirror networks; Simplex networks; Visual metaphors

Indexed keywords

EID: 56249097591 PISSN: 01482963 EISSN: None Source Type: Journal
DOI: 10.1016/j.jbusres.2007.11.015 Document Type: Article

Times cited : (34)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.