Smokers are suckers: Should incongruous metaphors be used in public health prevention?

American Journal of Public Health

Volumn 101, Issue 2, 2011, Pages 203-204

  Basso, Frédéric ^a   Oullier, Olivier ^b,c  

^a UNIVERSITÉ DE RENNES 1   (France)

^b AIX MARSEILLE UNIVERSITÉ   (France)

^c Center for Strategic Analysis   (France)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; EDITORIAL; HEALTH EDUCATION; HEALTH PROMOTION; HUMAN; LITERATURE; METHODOLOGY;

ADVERTISING AS TOPIC; HEALTH EDUCATION; HEALTH PROMOTION; HUMANS; METAPHOR;

EID: 78751540954     PISSN: 00900036     EISSN: 15410048     Source Type: Journal    
DOI: 10.2105/AJPH.2010.197996     Document Type: Editorial

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