Factors affecting consumers' value creation in online group buying

Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014

Volumn , Issue , 2014, Pages

  Yeh, Ron Chuen ^a   Chen, Yi Cheng ^b   Lin, Li Min ^a   Wu, Jen Her ^c  

^a MEIHO UNIVERSITY   (Taiwan)

^b NATIONAL TAITUNG UNIVERSITY   (Taiwan)

^c NATIONAL SUN YAT SEN UNIVERSITY   (Taiwan)

Author keywords

Hedonic participation; Online group buying; Platform capability; Social capital; Value creation

Indexed keywords

LEAST SQUARES APPROXIMATIONS; SOCIAL NETWORKING (ONLINE);

HEDONIC PARTICIPATION; ON-LINE GROUP BUYING; PLATFORM CAPABILITY; SOCIAL CAPITALS; VALUE CREATION;

ELECTRONIC COMMERCE;

EID: 84928596222     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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