The who, where, and when of social marketing

Journal of Nonprofit and Public Sector Marketing

Volumn 22, Issue 4, 2010, Pages 288-311

  Alves, Helena ^a  

^a UNIVERSITY OF BEIRA INTERIOR   (Portugal)

Author keywords

Bibliometric analysis; Citation analysis; Co citation analysis; Social marketing

Indexed keywords

EID: 78649578349     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1080/10495141003656595     Document Type: Article

References (51)

1. Andreasen, A. (1993). A social marketing research agenda for consumer behavior researchers. Advances in Consumer Research, 2, 1-5.
2. Andreasen, A. (1995). Marketing social change: Changing behavior to promote health, social development, and the environment. San Francisco, CA: Jossey-Bass.
3. Andreasen, A. (2002). Marketing social marketing in the social change marketplace. Journal of Public Policy & Marketing, 21(1), 3-13.
4. Bennett, R., & Sargeant, A. (2005). The nonprofit marketing landscape: Guest editors' introduction to a special section. Journal of Business Research, 58, 797-805.
5. Bloom, P., & Novelli, W. (1981, Spring). Problems and challenges in social marketing. Journal of Marketing, 45, 79-88.
6. Borgatti, S. (2002). NetDraw: Graph visualization software. Harvard, MA: Analytic Technologies.
7. Borgatti, S., & Everett, M. (1999), Models of core/periphery structures. Social Networks, 21, 375-395.
8. Borgatti, S., Everett, M., & Freeman, L. (2002). Ucinet for Windows: Software for social network analysis. Harvard, MA: Analytic Technologies.
9. Brennan, L., & Binney, W. (2008). Concepts in conflict: Social marketing and sustainability. Journal of Nonprofit & Public Sector Marketing, 20(2), 261-281.
10. Butts, C. (2008). Social network analysis: A methodological introduction. Asian Journal of Social Psychology, 11, 13-41.
11. Callon, M., Courtial, J. P., Turner, W., & Bauin, S. (1983). From transformations to problematic networks: An introduction to network analysis. Social Science Information, 22(2), 191-235.
12. Carpenter, M., & Narin, F. (1981). The adequacy of the Science Citation Index (SCI) as an indicator of international scientific activity. Journal of the American Society for Information Science, 32, 430-439.
13. Dann, S. (2008). Adaptation and adoption of the American Marketing Association (2007) definition for social marketing. Social Marketing Quarterly, 14(2), 92-100.
14. Domegan, T. (2008). Social marketing: Implications for contemporary marketing practices classification scheme. Journal of Business & Industrial Marketing, 23, 135-141.
15. Fox, K., & Kotler, P. (1980, October). The marketing of social causes: The first 10 years. Journal of Marketing, 44, 24-33.
16. Freeman, L. C. (1979). Centrality in social networks: Conceptual clarification. Social Networks, 1, 215-239.
17. Garfield, E. (1974). ISI is studying the structure of science through co-citation analysis. Essays of an Information Scientist, 2, 26-31.
18. Garfield, E. (1976). Social-sciences citation index clusters. Essays of an Information Scientist, 27, 5-11.
19. Garfield, E. (1983, October). How to use citation analysis for faculty evaluations, and when is it relevant? Part 1. Current Contents, 44, 5-13.
20. Garfield, E. (1993, May). Co-citation analysis of the scientific literature: Henry Small on mapping the collective mind of science. Current Contents, 19, 3-13.
21. Green, E. C. (1986). Traditional Healers, mothers and childhood diarrheal disease in Swaziland: the interface of anthropology and health education. Social Science and Medicine, 20(3), 277-285.
22. Griffin, D., & O'Cass, A. (2004). Social marketing: Who really gets the message? Journal of Nonprofit & Public Sector Marketing, 12(2), 129-148.
23. Griffith, B., Drott, M., & Small, H. (1977, September). On the use of citations in studying scientific achievements and communication. Current Contents, 39, 7-19.
24. Hanneman, R. A., & Riddle, M. (2005). Introduction to social network methods. Riverside, CA: University of California, Riverside. Retrieved from http://faculty. ucr.edu/~hanneman/
25. Hastings, G. (2003, June). Relational paradigms in social marketing. Journal of Macromarketing, 23, 6-15.
26. Jones, S., & Putten, K. (2008). An analysis of consumer complaints about social marketing advertisements in Australia and New Zealand. Journal of Nonprofit & Public Sector Marketing, 20(1), 97-117.
27. King, J. (1987). A review of bibliometric and other science indicators and their role in research evaluation. Journal of Information Science, 13, 261-276.
28. Kotler, P. (1975). Marketing for Nonprofit Organizations. Englewood Cliffs, NJ: Prentice-Hall, Inc.
29. Kotler, P., & Levy, S. (1969, January). Broadening the concept of marketing. Journal of Marketing, 33, 10-15.
30. Kotler, P., & Roberto, E. (1989). Social marketing. New York, NY: The Free Press.
31. Kotler, P., Roberto, N., & Lee, N. (2002). Social marketing, improving the quality of life (2nd ed.). London, England: Sage Publications.
32. Kotler. P., & Zaltman, G. (1971, July). Social marketing: An approach to planned social change. Journal of Marketing, 35, 3-12.
33. Laczniak, G. R. (1979). Social Marketing: Its Ethical Dimensions. Journal of Marketing, 43(2), 29-36.
34. Lazer, W., Kelley, E. J. (1973). Social Marketing: Perspectives and Viewpoints. Homewood, Irwin.
35. Lefebvre, R. Craig and June A. Flora (1988). Social Marketing and Public Health Intervention. Health Education Quarterly, 15, 299-315.
36. Lengeler C. (1999). From Rio to Iragua: sustainability versus efficiency and equity for preventive health interventions. Tropical Medicine and International Health 4(6),409-411.
37. Luck D. J. (1974). Social Marketing: confusion compounded. Journal of Marketing, 38(4),70-72.
38. Manoff, R. (1985). Social marketing: New imperative for public health. New York: Praeger.
39. National Social Marketing Centre. (2006). It's our health: Realising the potential of effective social marketing. London, England: National Social Marketing Centre.
40. O'Shaughnessy, N. (1996). Social propaganda and social marketing: A critical difference? European Journal of Marketing, 30(10/11), 54-67.
41. Raval, D., Subramanian, B., & Raval, B. (2007). Application of the relationship paradigm to social marketing competition. Forum, 5(1), 1-8.
42. Rothschild, M. (1999). Carrots, Sticks, and promises: A conceptual framework for the management of public health and social issues behavior. Journal of Marketing, 63,24-37.
43. Rothschild, M. D. (1979). Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood Like Soap. Journal of Marketing, 43(2), 11-20.
44. Sargeant, A. (2002). Social and cause-related marketing: The growth of a discipline? Journal of Nonprofit & Public Sector Marketing, 9(4), 13-15.
45. Schildt, H. A. (2002). SITKIS: Software for bibliometric data management and analysis v.0.6.1. Helsinki, Finland: Institute of Strategy and International Business. Retrieved from www.hut.fi/~hschildt/sitkis
46. Small, H. (1974). Co-citation in scientific literature-New measure of relationship between two documents. Essays of an Information Scientist, 2, 28-31.
47. Small, H. (1999). Visualizing science by citation mapping. Journal of The American Society For Information Science, 50, 799-813.
48. Walsh, R. E.; Rudd, B. A. Moeykens, and Moloney, T. W. (1993). Social Marketing for Public Health. Health Affairs, 12(2), 104-119.
49. Wiebe, G. D. (1951). Merchandising commodities and citizenship on television. Public Opinion Quarterly, 15(4), 679-691.
50. White, H., & Griffith, B. (1982). Authors and markers of intellectual space: Co-citation in studies of science, technology, and society. Journal of Documentation, 38, 255-272.
51. Wymer, W. (2009). Rethinking the boundaries of social marketing: Activism or advertising? Journal of Business Research, 63, 99-103. doi:10.1016/j. jbusres. 2009.02.003.