Hedonic tendencies and the online consumer: An investigation of the online shopping process

Journal of Internet Commerce

Volumn 10, Issue 1, 2011, Pages 68-90

  Kim, Sojung ^a   Eastin, Matthew S ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Exploratory search behavior; Hedonic motivation; Impulsive buying; Internet; Online shopping; Pre and postpurchase online communication

Indexed keywords

EID: 79953149276     PISSN: 15332861     EISSN: 1533287X     Source Type: Journal    
DOI: 10.1080/15332861.2011.558458     Document Type: Article

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