Understanding online group-buying intention: The role of trust, trust transference and conformity

Advances in Information Sciences and Service Sciences

Volumn 4, Issue 12, 2012, Pages 37-45

  Hsu, Meng Hsiang ^a   Hsu, Cheng Se ^a  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

Author keywords

Conformity; Trust; Trust transference

Indexed keywords

BEHAVIORAL INTENTION; CONFORMITY; DECISION MAKING PROCESS; TRUST; TRUST TRANSFERENCE;

WEBSITES;

ELECTRONIC COMMERCE;

EID: 84864082490     PISSN: 19763700     EISSN: 22339345     Source Type: Journal    
DOI: 10.4156/AISS.vol4.issue12.5     Document Type: Article

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