The importance of packaging in purchase and usage behaviour

International Journal of Consumer Studies

Volumn 39, Issue 3, 2015, Pages 203-211

  Gómez, Mar ^a,b   Martín Consuegra, David ^a,b   Molina, Arturo ^a,b  

^a UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

^b UNIVERSIDAD AUTÓNOMA DE CHILE   (Chile)

Author keywords

After usage; Empirical study; Moment of purchase; Packaging; Partial least squares

Indexed keywords

EID: 84927072142     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/ijcs.12168     Document Type: Article

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