It's called fruit juice so it's good for me......... Right?: An exploratory study of children's fruit content inferences made from food brand names and packaging

Journal of Applied Business Research

Volumn 28, Issue 3, 2012, Pages 501-514

  Maher, Jill K ^a  

^a ROBERT MORRIS UNIVERSITY   (United States)

Author keywords

Branding; Children; Ethics; Food marketing; Obesity; Packaging

Indexed keywords

EID: 84861143188     PISSN: 08927626     EISSN: None     Source Type: Journal    
DOI: 10.19030/jabr.v28i3.6964     Document Type: Article

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