Buying behaviour of rural and urban consumers in India: The impact of packaging

International Journal of Consumer Studies

Volumn 31, Issue 6, 2007, Pages 630-638

  Sehrawet, Mahavir ^a   Kundu, Subhash C ^a  

^a GURU JAMBHESHWAR UNIVERSITY OF SCIENCE AND TECHNOLOGY   (India)

Author keywords

Consumer behaviour; Impact of package; India; Packaging; Rural consumers

Indexed keywords

EID: 84953354210     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2007.00629.x     Document Type: Article

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