Consumers' perceptions of food packaging: An exploratory investigation in Potchefstroom, South Africa

International Journal of Consumer Studies

Volumn 35, Issue 3, 2011, Pages 273-281

  Venter, Karin ^a   Van der Merwe, Daleen ^a   De Beer, Hanli ^a   Kempen, Elizabeth ^b   Bosman, Magdalena ^a  

^a NORTH WEST UNIVERSITY   (South Africa)

^b UNIVERSITY OF SOUTH AFRICA   (South Africa)

Author keywords

Consumers; Food packaging; Perception; Perceptual process; Qualitative research; Visual stimuli

Indexed keywords

EID: 84865363799     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2010.00936.x     Document Type: Article

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