What's in a name? The effect of a brand name on consumers' evaluation of fresh milk

International Journal of Consumer Studies

Volumn 36, Issue 4, 2012, Pages 425-431

  Joubert, Johan P R ^a   Poalses, Jacolize ^a  

^a UNIVERSITY OF SOUTH AFRICA   (South Africa)

Author keywords

Brand association; Brand name; Consumer liking; Fresh milk; Quasi experimental design

Indexed keywords

EID: 84867363043     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2011.01065.x     Document Type: Article

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