Studying the influence of packaging design on consumer perceptions (of dairy products) using categorizing and perceptual mapping

Packaging Technology and Science

Volumn 26, Issue 4, 2013, Pages 215-228

  Gelici Zeko, M M ^a   Lutters, D ^a   Ten Klooster, R ^a   Weijzen, P L G ^b  

^a UNIVERSITY OF TWENTE   (Netherlands)

^b FrieslandCampina   (Netherlands)

Author keywords

categorizing; dairy products; new product development; packaging design; perceptual mapping

Indexed keywords

CATEGORIZING; CONSUMER PERCEPTION; NEW PRODUCT DEVELOPMENT; PACKAGING DESIGNERS; PACKAGING DESIGNS; PERCEPTUAL MAPPING; PRODUCT PERCEPTION; USER-FRIENDLY METHODS;

DAIRY PRODUCTS; DESIGN; MAPPING;

PACKAGING;

EID: 84879225405     PISSN: 08943214     EISSN: 10991522     Source Type: Journal    
DOI: 10.1002/pts.1977     Document Type: Conference Paper

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