Children's visual memory of packaging

Journal of Consumer Marketing

Volumn 20, Issue 5, 2003, Pages 400-427

  Mcneal, James U ^a   ji, Mindy F ^b  

^a Youth Marketing Consultants   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Brand awareness; Children (age groups); Drawings; Memory; Packaging; Visual perception

Indexed keywords

EID: 84986083367     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310489652     Document Type: Article

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