Mobile advertising in the eyes of retailers and consumers - Empirical evidence from a real-life experiment

International Conference on Mobile Business, ICMB 2006

Volumn , Issue , 2006, Pages 37-45

  Komulainen, Hanna ^a   Ristola, Annu ^a   Still, Johanna ^a  

^a UNIVERSITY OF OULU   (Finland)

Author keywords

[No Author keywords available]

Indexed keywords

MARKETING; MOBILE DEVICES; MOBILE TELECOMMUNICATION SYSTEMS; WIRELESS TELECOMMUNICATION SYSTEMS;

MOBILE ADVERTISING; RETAILERS;

TELECOMMUNICATION SERVICES;

EID: 36049008753     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2006.31     Document Type: Conference Paper

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