Consumer Attitude toward Mobile Advertising

10th Americas Conference on Information Systems, AMCIS 2004

Volumn , Issue , 2004, Pages 2772-2775

  Leung, Felix S K ^a   Cheung, Christy M K ^a  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Consumer Attitude; Mobile Advertising; Mobile Commerce

Indexed keywords

MARKETING; UBIQUITOUS COMPUTING;

ADVERTIZING; ADVERTIZING EFFECTIVENESS; CONSUMER ATTITUDES; MARKETING ACTIVITIES; MARKETING STRATEGY; MOBILE ADVERTIZING; MOBILE-COMPUTING;

MOBILE COMMERCE;

EID: 84893717816     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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