How do Japanese consumers perceive wireless ads? A multivariate analysis

International Journal of Advertising

Volumn 23, Issue 4, 2004, Pages 429-454

  Okazaki, Shintaro ^a  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

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EID: 33747352594     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2004.11072894     Document Type: Article

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