Consumer attitude toward advertising via mobile devices - An empirical investigation among austrian users

Proceedings of the 13th European Conference on Information Systems, Information Systems in a Rapidly Changing Economy, ECIS 2005

Volumn , Issue , 2005, Pages

  Haghirian, Parissa ^a   Madlberger, Maria ^b  

^a KYUSHU SANGYO UNIVERSITY   (Japan)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Advertising; Austria; Consumer Attitudes; Mobile Devices

Indexed keywords

AUSTRIA; CELLULAR PHONE; CONSUMER ATTITUDES; CONSUMER SURVEY; EMPIRICAL INVESTIGATION; LOCATION BARRIERS; MARKETING ACTIVITIES; MOBILE MARKETING;

COMMERCE; INFORMATION SYSTEMS; MARKETING; MOBILE DEVICES;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 84871022307     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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