Mobile couponing-measuring consumers' acceptance and preferences with a limit conjoint approach

18th Bled eConference eIntegration in Action - Conference Proceedings

Volumn , Issue , 2005, Pages

  Wehmeyer, Kai ^a   Müller Lankenau, Claas ^a  

^a UNIVERSITY OF MÜNSTER   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

CONFIGURATION CHANNELS; CONJOINT EXPERIMENTS; CONSUMER PREFERENCES; DEVELOPMENT PROCESS; INNOVATIVE PRODUCT; LOCATION AWARENESS; PROMOTIONAL TOOLS; SERVICE ATTRIBUTES;

EID: 84925949799     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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