Mobile advertising effectiveness: An exploratory study

International Conference on Mobile Business, ICMB 2006

Volumn , Issue , 2006, Pages

  Drossos, Dimitris ^a   Giaglis, George M ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

[No Author keywords available]

Indexed keywords

ELECTRONIC COMMERCE; MARKETING; MESSAGE PASSING; STRATEGIC PLANNING; TELECOMMUNICATION INDUSTRY;

MOBILE COMMERCE; MOBILE MESSAGING ADVERTISING CAMPAIGN;

MOBILE DEVICES;

EID: 36048933970     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2006.30     Document Type: Conference Paper

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