A contribution to theory building for mobile marketing: Categorizing mobile marketing campaigns through case study research

International Conference on Mobile Business, ICMB 2006

Volumn , Issue , 2006, Pages

  Pousttchi, Key ^a   Wiedemann, Dietmar G ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; INDUSTRIAL MANAGEMENT; MARKETING; STRATEGIC PLANNING;

CAMPAIGN OBJECTIVES; MOBILE MARKETING;

MOBILE DEVICES;

EID: 36048993431     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2006.3     Document Type: Conference Paper

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