Consumer ethnocentrism: Reconceptualization and cross-cultural validation

Journal of International Business Studies

Volumn 46, Issue 3, 2015, Pages 381-389

  Sharma, Piyush ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

animosity; CETSCALE; consumer ethnocentrism; cosmopolitanism; internationalism; patriotism

Indexed keywords

EID: 84925847862     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/jibs.2014.42     Document Type: Article

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