Consumer ethnocentrism, perceived product quality and choice-An empirical investigation

Journal of International Consumer Marketing

Volumn 15, Issue 4, 2003, Pages 87-155

  Acharya, Chandrama ^a   Elliott, Greg ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b MACQUARIE UNIVERSITY   (Australia)

Author keywords

Australia; Conjoint analysis; Consumer behaviour; Consumer ethnocentrism; Country of design; Country of assembly; Country of origin

Indexed keywords

EID: 85018110473     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v15n04_05     Document Type: Article

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