A cross-cultural analysis of ethnocentrism in China, India, and Taiwan

Journal of International Consumer Marketing

Volumn 15, Issue 1, 2002, Pages 77-90

  Pereira, Aran ^a   Hsu, Chin Chun ^a   Kundu, Sumit ^a  

^a SAINT LOUIS UNIVERSITY   (United States)

Author keywords

Asia; CETSCALE; China; Cross cultural analysis; Ethnocentrism; India; LISREL technique; Taiwan

Indexed keywords

EID: 84986104422     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v15n01_05     Document Type: Article

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