“I” follow my heart and “we” rely on reasons: The impact of self-construal on reliance on feelings versus reasons in decision making

Journal of Consumer Research

Volumn 41, Issue 6, 2015, Pages 1392-1411

  Hong, Jiewen ^a   Chang, Hannah H ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84925798504     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/680082     Document Type: Article

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