Feeling mixed but not torn: The moderating role of construal level in mixed emotions appeals

Journal of Consumer Research

Volumn 37, Issue 3, 2010, Pages 456-472

  Hong, Jiewen ^a   Lee, Angela Y ^b  

^a HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Hong Kong)

^b NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77957901168     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/653492     Document Type: Article

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