Diners’ loyalty toward luxury restaurants: The moderating role of product knowledge

Marketing Intelligence and Planning

Volumn 33, Issue 2, 2015, Pages 179-196

  Peng, Norman ^a   Chen, Annie Huiling ^b  

^a UNIVERSITY OF WESTMINSTER   (United Kingdom)

^b MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

Emotion; Luxury restaurant; Product knowledge; Stimuli

Indexed keywords

EID: 84925151140     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/MIP-03-2014-0049     Document Type: Article

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