The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits: Direct and indirect effects

European Journal of Marketing

Volumn 45, Issue 1, 2011, Pages 191-216

  Bian, Xuemei ^a   Moutinho, Luiz ^b  

^a NOTTINGHAM UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

Brand image; Consumer behaviour; Counterfeiting; United Kingdom

Indexed keywords

EID: 79551469292     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111095658     Document Type: Article

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