The influence of the country-of-origin image, product knowledge and product involvement on consumer purchase decisions: An empirical study of insurance and catering services in Taiwan

Journal of Consumer Marketing

Volumn 23, Issue 5, 2006, Pages 248-265

  Lin, Long Yi ^a   Chen, Chun Shuo ^a  

^a ALETHEIA UNIVERSITY   (Taiwan)

Author keywords

Catering industry; Consumer behaviour; Country of origin; Insurance; Purchasing; Taiwan

Indexed keywords

EID: 33747491505     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610681655     Document Type: Article

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