Analyzing media types and content orientations in Facebook for global brands

Journal of Research in Interactive Marketing

Volumn 9, Issue 1, 2015, Pages 4-30

  Kim, Dae Hee ^a   Spiller, Lisa ^a   Hettche, Matt ^a  

^a CHRISTOPHER NEWPORT UNIVERSITY   (United States)

Author keywords

Brand management; Corporate communication; Facebook; Marketing communications; Social media marketing; Social networking sites

Indexed keywords

EID: 84924292960     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/JRIM-05-2014-0023     Document Type: Article

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