How social media engagement leads to sports channel loyalty: Mediating roles of social presence and channel commitment

Computers in Human Behavior

Volumn 46, Issue , 2015, Pages 158-167

  Lim, Joon Soo ^a   Hwang, Youngchan ^b   Kim, Seyun ^c   Biocca, Frank A ^a,d  

^a SYRACUSE UNIVERSITY   (United States)

^b Korea Broadcasting System   (South Korea)

^c Dankook University   (South Korea)

^d Sungkyunkwan University   (South Korea)

Author keywords

Commitment Social presence; Engagement; Loyalty; Social media; Social TV

Indexed keywords

BEHAVIORAL RESEARCH; FACTOR ANALYSIS; INTERACTIVE TELEVISION; SOCIAL NETWORKING (ONLINE); SPORTS;

ENGAGEMENT; LOYALTY; SOCIAL MEDIA; SOCIAL PRESENCE; SOCIAL TV;

ECONOMIC AND SOCIAL EFFECTS;

EID: 84922726063     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2015.01.013     Document Type: Article

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