Managing brands and customer engagement in online brand communities

Journal of Service Management

Volumn 24, Issue 3, 2013, Pages 223-244

  Aksoy, Lerzan ^a   van Riel, Allard ^a   Kandampully, Jay ^g   Wirtz, Jochen ^b   Den Ambtman, Anouk ^c   Bloemer, Josée ^c   Horváth, Csilla ^c   Ramaseshan, B ^d   Van de Klundert, Joris ^e   Gurhan Canli, Zeynep ^f  

^a National University of Singapore ^*

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^c RADBOUD UNIVERSITY NIJMEGEN   (Netherlands)

^d CURTIN UNIVERSITY   (Australia)

^e ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^f KOÇ UNIVERSITY   (Turkey)

^g OHIO STATE UNIVERSITY   (United States)

Author keywords

Brand engagement; Brand equity; Brand management; Brands; Communities; Community funding; Community governance; Consumer behaviour; Customer engagement; Internet; Online brand community; Social networks

Indexed keywords

EID: 84878841161     PISSN: 17575818     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564231311326978     Document Type: Article

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