Use of social media in health promotion: Purposes, key performance indicators, and evaluation metrics

Health Promotion Practice

Volumn 13, Issue 2, 2012, Pages 159-164

  Neiger, Brad L ^a   Thackeray, Rosemary ^a   van Wagenen, Sarah A ^a   Hanson, Carl L ^a   West, Joshua H ^a   Barnes, Michael D ^a   Fagen, Michael C ^b  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

^b UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

Author keywords

Internet electronic interventions; social marketing health communication; technology

Indexed keywords

ARTICLE; CONSUMER ADVOCACY; FINANCIAL MANAGEMENT; HEALTH CARE QUALITY; HEALTH EDUCATION; HEALTH PROMOTION; HUMAN; MASS MEDIUM; ORGANIZATION AND MANAGEMENT; PUBLIC OPINION; PUBLIC RELATIONS; SOCIAL MARKETING; STATISTICS; TREATMENT OUTCOME; UNITED STATES;

CONSUMER ADVOCACY; HEALTH EDUCATION; HEALTH PROMOTION; HUMANS; MARKETING OF HEALTH SERVICES; MASS MEDIA; OUTCOME AND PROCESS ASSESSMENT (HEALTH CARE); PUBLIC OPINION; PUBLIC RELATIONS; QUALITY INDICATORS, HEALTH CARE; SOCIAL MARKETING; UNITED STATES;

EID: 84862639234     PISSN: 15248399     EISSN: 15526372     Source Type: Journal    
DOI: 10.1177/1524839911433467     Document Type: Article

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