Perception of health claims among nordic consumers

Journal of Consumer Policy

Volumn 32, Issue 3, 2009, Pages 269-287

  Grunert, Klaus G ^a,f   Lähteenmäki, Liisa ^a   Boztug, Yasemin ^g   Martinsdóttir, Emilia ^c   Ueland, Øydis ^d   Åström, Annika ^e   Lampila, Piritta ^b  

^a AARHUS UNIVERSITY   (Denmark)

^b VTT TECHNICAL RESEARCH CENTRE OF FINLAND   (Finland)

^c Matis ohf Iceland   (Iceland)

^d NOFIMA   (Norway)

^e SIK THE SWEDISH INSTITUTE FOR FOOD AND BIOTECHNOLOGY   (Sweden)

^f AARHUS SCHOOL OF BUSINESS   (Denmark)

^g UNIVERSITY OF GÖTTINGEN   (Germany)

Author keywords

Food; Health claims; Healthy eating; Marketing

Indexed keywords

EID: 70350128752     PISSN: 01687034     EISSN: 15730700     Source Type: Journal    
DOI: 10.1007/s10603-009-9110-0     Document Type: Article

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