Expectations, needs and segmentation of healthy breakfast cereal consumers

Journal of Sensory Studies

Volumn 22, Issue 5, 2007, Pages 587-607

  Lee, C M ^a   Moskowitz, H R ^b   Lee, S Y ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b MOSKOWITZ JACOBS INC   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548675360     PISSN: 08878250     EISSN: 1745459X     Source Type: Journal    
DOI: 10.1111/j.1745-459X.2007.00127.x     Document Type: Article

References (30)

1. ACNIELSEN. 2005. Organic, no-/low-sugar products top list of best-performing "good-for-you" product segments - low-carb segment sales continue to wane. http://us.acnielsen.com/news/20050502.shtml (accessed October 18, 2005).
2. American Marketing Association. 1992. Conjoint Analysis: A Guide for Designing & Interpreting Conjoint Studies, pp. 1 27, American Marketing Association, Chicago, IL.
3. ANONYMOUS. 2005a. Boomer bummer. Stagnito's New Product Magazine 5 (10 10.
4. ANONYMOUS. 2005b. Consumers and mineral fortification. Prepared Foods 173 (6 27.
5. BOURNE, M.C. 1982. Food Texture and Viscosity, Academic Press, New York, NY.
6. BRINNEHL, C. 2005. Raising the "bar Prepared Foods 174 (3 31 36.
7. CHAN, Y.H. 2005. Biostatistics 307. Conjoint analysis and canonical correlation. Singapore Med. J. 46, 514 517.
8. CLARK, J.P. 2006. Processing breakfast cereal to deliver nutrition. Food Technol. 60, 89 90, 94.
9. HOLLERAN, J. 2005. Healthy ingredients - including soy - rank with consumers, manufacturers. Stagnito's New Products Magazine 5 (12 S10 S12.
10. HOLLINGWORTH, P. 2005. The frustrating potential of breakfast. Stagnito's New Product Magazine 5 (10 52.
11. KVAAVIK, E., LIEN, N., TELL, G.S. KLEPP, K.-I. 2005. Psychosocial predictors of eating habits among adults in their mid-30s: The Oslo Youth Study follow-up 1991-1999. Int. J. Behav. Nutr. Phys. Act. 2, 9.
12. MOSKOWITZ, H.R., ITTY, B., SHAND, A. KRIEGER, B. 2002. Understanding the consumer mind through a concept category appraisal: Toothpaste. Can. J. Mark. Res. 20, 3 15.
13. MOSKOWITZ, H., ITTY, B., FINK, C. EWALD, J. 2003. Deconstructing automobile messaging: Clues to brand strategy. J. Database Marketing 10, 200 218.
14. MOSKOWITZ, H.R., PORRETTA, S. SILCHER, M. 2005. Concept Research in Food Product Design & Development, Blackwell Professional, Ames, IA.
15. REINBERG, S. 2003. Eating cereal helps kids control weight. http://www.healthcentral.com/newsdetail/408/516348.html (accessed March 13, 2006).
16. SCOTT, B. CRAWFORD, B. 1995. Cerealizing America: The Unsweetened Story of American Breakfast Cereal, Faber & Faber, Boston, MA.
17. SHEPHERD, R. STOCKLEY, L. 1985. Fat consumption and attitudes towards food with a high fat content. Hum. Nutr. Appl. Nutr. 39A, 431 442.
18. SHEPHERD, R. TOWLER, G. 1992. Nutrition knowledge, attitudes and fat intake: Application of the theory of reasoned action. J. Hum. Nutr. Diet. 5, 387 397.
19. SONG, W.O., CHUN, O.K., OBAYASHI, S. CHUNG, C.E. 2005. Is consumption of breakfast associated with body mass index in US adults? J. Am. Diet. Assoc. 105, 1373 1382.
20. TEPPER, B.J. TRAIL, A.C. 1998. Taste or health: A study on consumer acceptance of corn chips. Food Qual. Prefer. 9, 267 272.
21. TIETYEN, J.L. FLEMING, K.H. 1995. Nutrient intake of breakfast vs. non-breakfast eaters. J. Am. Diet. Assoc. 95, A 55.
22. TOWLER, G. SHEPHERD, R. 1992. Application of Fishbein and Ajzen's expectancy-value model to understand fat intake. Appetite 18, 15 27.
23. TUORILA, H. PANGBORN, R.M. 1988. Prediction of reported consumption of selected fat-containing foods. Appetite 11, 81 95.
24. UNITED SOYBEAN BOARD. 2004. Consumer attitudes about nutrition - insights into nutrition, health & soyfoods. USB National Report 8, 2004 2005.
25. VICKERS, Z.M. 1993. Incorporating taste into a conjoint analysis of taste, health claims, price and brand for purchasing strawberry yogurt. J. Sensory Studies 8, 341 352.
26. WADE, M.A. 2006. Moving FIBER off the shelves. Prepared Foods 174 (3 NS27 NS32.
27. WALLER, S.M., VANDER, J.S., KLURFELD, D.M., MCBURNEY, M.I., CHO, S., BIJLANI, S. DHURANDHAR, N.V. 2004. Evening ready-to-eat cereal consumption contributes to weight management. J. Am. Coll. Nutr. 23, 316 321.
28. WANDEL, M. FAGERLI, R.A. 1999. Norwegians' opinions of a healthy diet. J. Nutr. Educ. 31, 339 346.
29. WARDLE, J., HAASE, A.M., STEPTOE, A., NILLAPUN, M., JONWUTIWES, K. BELLISLE, F. 2004. Gender differences in food choice: The contribution of health beliefs and dieting. Ann. Behav. Med. 27, 107 116.
30. WITTINK, D.R. CATTIN, P. 1989. Commercial use of conjoint analysis: An update. J. Mark. 53, 91 96.