Impact of color on marketing

Management Decision

Volumn 44, Issue 6, 2006, Pages 783-789

  Singh, Satyendra ^a  

^a UNIVERSITY OF WINNIPEG   (Canada)

Author keywords

Colour; Light; Marketing information

Indexed keywords

EID: 33745082171     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740610673332     Document Type: Article

References (17)

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