Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions

Journal of Advertising

Volumn 29, Issue 3, 2000, Pages 28-42

  Andrews, J Craig ^a   Burton, Scot ^b   Netemeyer, Richard G ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040521997     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2000.10673615     Document Type: Article

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