Consumer perceptions of health claims in advertisements and on food labels

Journal of Consumer Affairs

Volumn 31, Issue 1, 1997, Pages 10-26

  Mazis, Michael B ^a   Raymond, Mary Anne ^a  

^a AMERICAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031518061     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.1997.tb00824.x     Document Type: Article

References (8)

1. Belch, George E. and Michael A. Belch (1995), Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective, Chicago: Irwin.
2. Brucks, Merrie, Andrew A. Mitchell, and Richard Staelin (1984), "The Effect of Nutritional Information Disclosure in Advertising: An Information Processing Approach," Journal of Public Policy & Marketing, 3: 1-27.
3. Burton, Scot and Abhijit Biswas (1993), "Preliminary Assessment of Changes in Labels Required by the Nutrition Labeling and Education Act of 1990," The Journal of Consumer Affairs, 27(2): 127-144.
4. Bush, Alan J., William C. Moncrief, and Valarie A. Ziethaml (1987), "Source Effects in Professional Services Advertising," in Current Issues and Research in Advertising, Vol. 10, James H. Leigh and Claude R. Martin, Jr. (eds.), Ann Arbor, MI: Division of Research, Graduate School of Business Administration, University of Michigan: 153-172.
5. Calfee, John E. and Debra Jones Ringold (1988), "Consumer Skepticism and Advertising Regulation: What Do the Polls Show?" in Advances in Consumer Research, Vol. 15, Michael J. Houston (ed.), Provo, UT: Association for Consumer Research: 244-248.
6. Caudill, Eve M. (1994), "Nutrition Information Research: A Review of the Issues," in Advances in Consumer Research, Vol. 21, Chris T. Allen and Deborah Roedder John (eds.), Provo, UT: Association for Consumer Research: 213-217.
7. Federal Trade Commission (1994), Enforcement Policy Statement on Food Advertising, Washington, DC: Federal Trade Commission (May).
8. Ford, Gary T., Manoj Hastak, Anusree Mitra, and Debra Jones Ringold (1996), "Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investigation," Journal of Public Policy & Marketing, 15(1, Spring): 16-27.