Acceptance and willingness to pay for mobile TV Apps

Proceedings - Pacific Asia Conference on Information Systems, PACIS 2013

Volumn , Issue , 2013, Pages

  Wang, Chen Ya ^a   Chang, Hsia Ching ^b   Chou, Seng Cho T ^c   Chen, Fung Fei ^c  

^a NATIONAL OPEN UNIVERSITY   (Taiwan)

^b CrystalWave Analytics ^*  (Taiwan)

^c NATIONAL TAIWAN UNIVERSITY   (Taiwan)

Author keywords

Intention to use; Mobile TV app; Motivation theory; Perceived value; Social cognitive theory; Willingness to pay

Indexed keywords

COMMUNICATION CHANNELS (INFORMATION THEORY); DIGITAL MULTIMEDIA BROADCASTING; MOBILE COMPUTING; MOBILE TELECOMMUNICATION SYSTEMS; MOTIVATION; SMARTPHONES; VIDEO STREAMING;

INTENTION TO USE; MOBILE TV; MOTIVATION THEORIES; PERCEIVED VALUE; SOCIAL COGNITIVE THEORY; WILLINGNESS TO PAY;

MOBILE COMMERCE;

EID: 84918561571     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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