A new conceptual framework to evaluate consumer adoption of mobile services: The case of Mobile TV

Proceedings - 2011 10th International Conference on Mobile Business, ICMB 2011

Volumn , Issue , 2011, Pages 173-184

  Borges, Monica ^a   Rita, Paulo ^a   Pagani, Margherita ^b  

^a INSTITUTO UNIVERSITÁRIO DE LISBOA ISCTE IUL   (Portugal)

^b BOCCONI UNIVERSITY   (Italy)

Author keywords

[No Author keywords available]

Indexed keywords

ACADEMIC RESEARCH; CONCEPTUAL FRAMEWORKS; CONSUMER VALUE; FOCUS GROUPS; INDUSTRY EXPERTS; LITERATURE REVIEWS; MOBILE SERVICE; MOBILE TV; QUALITATIVE RESEARCH; QUALITATIVE STUDY; THEORETICAL FRAMEWORK; USES AND GRATIFICATIONS;

EID: 80455130984     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/ICMB.2011.49     Document Type: Conference Paper

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